Atlas acquires a domain for a new product at a Fortune 500 healthcare company
Business challenge
A large healthcare technology company approached Atlas for help acquiring a domain related to a new product launch. The client was concerned about contacting the owner directly — given the client's size, the owner might have asked for more money if they knew the buyer.
Client success
Before contacting the owner, Atlas suggested alternative spellings the client should register. We then researched the history of the domain to understand how the current owner acquired it, and negotiated directly with the owner, who lived in Russia. In under a week, Atlas delivered the domain at a price well below what the client expected to pay.
